Universal Cosmo

Duty:

Visual Identity
Poster Design
3D Rendering

Blender

+Cycles

Proposal

2023

Intro

Universal Cosmo is an art exhibition that integrates fashion at a fashion showroom in Zhengzhou, China, in celebration of its opening. It features a number of national artists in its exhibitions, and the concept of Universal Cosmo is derived from the brand's diverse aesthetic and fashion products.

Genetic Tarot

Duty:

Illustration
Creative Strategy
Branding

Adobe Illustrator

Blender+Cycles

Proposal

2020

Insight

As a DNA testing service firm, 23Mofang, like its counterparts, faces the biggest marketing problem - consumers greatly doubt the accuracy of its test results. Paradoxically, as the number of participants increases, the accuracy of the test will continue to rise.

Ideation

Why is it that entertainment like tarot cards, which is free of scientific evidence, is more popular? To eliminate prejudice of consumers, I provided 23Mofang with a visual marketing strategy featuring Tarot and Shadow Puppets, an art form with authentic Chinese DNA.

Buy Some 'Haode'

Duty:

Digital Illustration
Package Design
Motion Graphics
3D Rendering

Blender

After Effects

Ideation

During the summer of '23, I had the privilege of being commissioned to undertake the conceptualization of branding and product design for HD-Official, the creative brand established in 2022 by MaSiwei, an Chinese rapper from the 88rising. I maintained the brand's signature employment of aluminum bags while conjuring captivating and youthful imagery to grace various assortments within their product line.

#Sunglasses-White

#Sunglasses-Black

#Cap-Black

@Masiwei in Haode™ Campaign

Haode Everything Phonecase Collection

Duty:

Digital Illustration
Package Design
Motion Graphics
3D Rendering

Blender

After Effects

#Mahjong

#Let'sDance

#Chilli

Buy Some ‘Haode’ - Summer Collection

Duty:

Digital Illustration
Package Design
Motion Graphics
3D Rendering

Blender

After Effects

#‘be cool’™ Cup

#‘be cool'™ Fan